Thanks for the both . The Grievances Against Misleading Advertisements GAMA ; and the Advertising Standard Council of India ASCI ; are as already said , the chance to a Victim or , a Citizen interested in the Society . This also is the same as the Rights / Liberties set without conditioning the restrictives so set in . Such these help the Creator/instigator while can never curb the ill practices . There is absolute necessary to implement and enforce promptly the Regulations and strict curb of misleading or inciting or ill-full ADDS . Every body and everybody know that there has been severe and serious indecent presentation and representation of Women in the T. V. and Movie though there is in force and alive , the INDECENT REPRESENTATION OF WOMEN [PROHIBITION] ACT 1986. All the ills and challenges on the society creating many ills through such of ODD ADDS which fall under this condition HAVE BEEN LET AND LEFT SO RUINING THE WHOLE PEACEFUL LIVELY HOOD CHALLENGING THE CULTURE & INDIAN HERITAGE only because , none of the governing Bodies of the Constitution and , the Indian Police and the Judiciary also left for some wealthy and Powered individual or , a Patriotic Association to invest and proceed under law . more  

Dear Mr. Nair, Thanks for your valueable inputs on the issue. As far as issue of misleading advertisements is concerned, I think we have the weakest system to address the issue. Advertising Standard Council of India looks after the complaints pertaining to misleading advertisements. Now the ASCI is a voluntary organisation funded by their business members. How an impartial redressal is expected from the ASCI which is funded by the business industry. Secondly the best solution offered by ASCI is to either withdraw the objectionable ad or modify the same. By the time such decisions are announced the damage due to misleading advertisement is already done. Why Govt. does not come out with a regulatory authority to address the concern arising out of misleading advertisements. more  

What is GAMA? The Department of Consumer Affairs has launched this portal for registering online complaints for Grievances Against Misleading Advertisements (GAMA ). What is a misleading advertisement? Any advertisement or promotion through Television, Radio, or any other electronic media, Newspapers, Banners, Posters, Handbills, wall-writing etc. to misrepresent the nature, characteristics, qualities or geographic origin of goods, services or commercial activities so as to mislead the consumer could be broadly defined as a misleading advertisement. In simple terms any advertisement that gives false information, making false claims or contravening any other provision of the advertising code can be termed as a misleading advertisement. Types of advertisements you can complain about? Advertisements appearing in News Papers, hoardings, handbills, wall writing as well as advertisements in the electronic media such as TV channels, radio channels, internet sites etc. are some examples. What do I do as a consumer when I see such advertisements? As an aware Consumer, you can register a complaint along with a copy / video / audio of such advertisement through the web portal the GOI at http://gama.gov.in . How do I register my grievance? Step 1. A one time registration is required for lodging a complaint. For registration go to the web portal http://gama.gov.in and click on the login link and then singup giving details required, verify through your email. The User id and password are created. Step2. Using this user id and password, enter into the portal and fill in require details of complaint attaching necessary audio / video / paper clip / photograph (if available). Is there any alternate way for registering my complaints? You can register a complaint along with the copy / video / audio of such advertisement through the nearest Grahak Suvidha Kendra or designated Voluntary Consumer Organizations (VCOs) who will in turn lodge your grievance through the web portal of the GOI at http://gama.gov.in to bring it to the notice of the Government. What happens to the complaint? Regional Language and local complaints will be taken up by Grahak Suvidha Kendras / Voluntary Consumer Organizations (VCOs) as the case may be with appropriate local authorities. National level complaints would be forwarded to the concerned regulator of the sector to which the complaint pertains. Complaints would also be monitored for follow up action by the Department of Consumer Affairs. Regulators will be in turn take up the matter with the concerned Company / Agency for remedial action. All VCOs, regulators and DoCA will update the action taken by them regularly through the web portal. All unresolved complaints will be placed before the Inter-Ministerial Committee constituted by the Department of Consumer Affairs, for arriving at a logical conclusion. How do I track the status of my complaint? Complainants could login using user id and password provided at the time of registering complaint and can track the status. Alternatively, GSK / VCOs would inform the complainant, if the complaint was lodged through them, from time to time. What Action do I expect on my complaint? Every complaint will be registered and a Unique Complaint ID is issued. The complainant can track the status of the complaint using this ID. The complaint will be forwarded to the concerned regulator / authority for action against those responsible for the misleading advertisement. Action according to the provisions of the existing law will be initiated. Who are the authorities? The Government Departments / Self-regulating Authorities / Ombudsmen are the authorities. Who will be contact person in the Department of Consumer Affairs? Deputy Secretary (Publicity) Department of Consumer Affairs Krishi Bhawan. New Delhi - 110001 Email : dspub-ca@nic.in more  

There is no time to time guidlines issued to TV Channel on such restriction, in the bargain they make money. more  

To day i particularly happened to view the advertisements of " Maxer underwares where a specific type of dancing exposure was exhibited / presented using Ladies / Female / Women while the only Gent stands with healthy Physic with only the Underware . This add has been rarely happened in display while viewing the News in 24 hour News Channel of India . May be , Since the filing and completing the Case takes costly Money , valuable time besides number of times rounding to the Lawyer and Courts , EVEN THE WOMEN ASSOCIATIONS , SOCIETIES , SOCIAL ASSOCIATIONS THOUGH HAVING SUFFICIENT FUNDS WITH THEM , ARE NOT AT ALL OPTING TO FILE AND CHALLENGE THE ADMINISTRATION AND THE GOVERNMENT . Since such issues are pertinent to Social Status , indecent presentation of Women that was prohibited under specific act , diluting the Indian Women Culture etc., THERE SHALL BE AN OPPORTUNITY TO POST WITH THE CONTENTIONS AND EVIDENCE OF DISPLAY , UNDER PUBLIC INTEREST ISSUES on the one hand and , on the other hand there shall be a Government Department particularly set for such Reports / Urges which the Govts. should take up legally in the Court of Law at their Cost AND SUCH ACTS SHALL BE SET FOR SERIOUS AND SEVERE PUNISHMENTS INCLUDING MONITORY PENALTY AT THE CONCEPT OF THE WHOLE SOCIETY please . more