"Airtel-3G smartphone network welcomes you to .......... We have made incoming calls free in roaming. To avail, SMS ROAM to 121. For seamless mobile internet, keep DATA ROAMING session ON in your handset."
At the outset, it looks like that the subscriber would be getting incoming calls free during roaming. However, this is misleading as if you send SMS as per the above stated procedure, the subscriber would be asked to recharge with Rs. 75/- per month in the case of prepaid or confirm charges to be included in the post paid bill to get incoming calls free during the roaming. The subscriber is then asked to press "1" to activate the services. Now the question is why the company in the first SMS states itself incoming calls free when it charges an amount of Rs. 75/- per month and why Rs.75/- is not stated in the first message itself so that the subscribers could opt whether to go in for recharging or not. The answer lies that the most of the business lies in misleading the consumers. . more