The lure of quick money has made even many smart people get into such schemes. While Amway is known to market high-priced sub-standard products, not every product in direct selling mode is frivolous. The lure of 'Direct selling' and larger share of commissions is conceptually fine. However, has this model really stood the test of time? It seems to be a chain marketing scheme where the early movers and the ones at the upper level of the pyramid gain more. Rather, in the guise of direct selling these schemes turn into pyramid schemes thanks to the first lines in the chain of command. And once it necomes a pyramid, the efficacies are lost and it is bound to fail. The following are the most notorious in India today: Amway, Herbalife, Modicare, Avon Products, Forever Living Products, Oriflame, Vestige, RCM, Mi Lifestyle Marketing Pvt Ltd, Tupperware, Asclepius Wellness, Avon, DXN, Business solutions, Qnet, Vestige Marketing Pvt. Ltd., Forever Living, MLM Company India.... Almost all of them are goverment approved/recognised. In the times of internet selling, it is not clear how these old concept direct sales companies are beneficial to the larger section of society. The entire concept of direct selling is challenged by technology providing much better alternatives.
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