Consumer Healthcare Reforms
The study is based on 50 in-depth interviews with medical representatives in six cities. “From high value gifts like smartphones costing ₹80,000, microwave ovens, tablets, silver items, gold jewellery to petro-cards, credit cards, e-vouchers for online shopping are trends in promotional practices among doctors,” the study says.
A trend of the propaganda cum distribution companies are new entities which are franchisees of the pharma companies who buy drugs in bulk from manufacturers, give their own brand names and directly sell them to retailers and doctors at huge discounts and incentives including gifts, cash, hospitality and travel facilities, said the study.
It added that the pharma companies offer bribes up to ₹50,000 showing doctors as principal investigators in research paper when they have had nothing to do with the research. There is no law to regulate unethical promotional practices prevalent in pharmaceutical industry.
A case of a pharma company CEO who told an apollo doctor “Everyone has their price - just name yours.” He further added that he signed as many as 40,000 cheques per month allegedly in bribes to doctors. more