Fictitious MRP practice continues

See attached product called special pillow cover packaged product with selling price of INR 699.

For everyone’s reference I am sharing the label of the product which displays MRP of 9999

This is called fictitious MRP designed by the manufacturer so the retailer or dealers can profiteer and loot the consumer.

If legal metrology dept doesnt take action on this I dont know who can.

The manufacturer is based in gurugram so haryana controllers must act asap. more  

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These inflated MRP stickers help online sellers, malls or even stores where they claim they are giving you 50-90% discount and buyers too fall prey of such tricks. These things are happening just because of the inefficiency or lack of laws or difficult procedure to implement these laws. Consumer Courts are toothless, their decisions good for paper only. You can't get them implemented easily. If the amount is bigger, it can take 5-10 years to reach the final stage. Nothing much can be done except you need to be careful while buying such items. more  
In India, it is free for all businessmen to print any MRP or quantity/specs. There is no effective law in place to check such mal-practices in vogue for the last 50 years. All consumables/eatables, hardware/electrical items of domestic use, medicines, medical accessories are covered by this menace. The Consumer Affairs Minister should take the initiative of enacting suitable laws to provide severe punishment to the wrong doers within 3 months to protect the interest of consumers. more  
There are many products which carry fictitious MRP. For example hearing aids, light fittings. more  
A law should be passed to stop sales of goods by the firm as soon as a fraud MRP is noticed. more  
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