Food aggregators fund discounts

Sitting at Starbucks - coffee for 400. Zomato deal for same coffee 190. Ordered Zomato with address of Starbucks. The Zomato guy picks up and gives me to my table at Starbucks.

These zomato folks are spoiling the market though for smaller Indian coffee chains by discounting multinational products. more  

Monopsony good for customer, courtesy Zomato. Pick and give varies the Starbucks' market mix. Win-win for both. more  
I'm not sure why Zomato is at fault here. It's an agreement between Zomato and the vendor. It is more about preference of people. It is their choice from where they order their coffee or have the coffee in-outlet. more  
I fail to understand how Zomato is spoiling the small Indian coffee chains. People consume coffee as per their taste. Starbucks charges for its coffee are high that include service and convenience charges. But, Zomato may be serving it without convenience or service charges etc. I believe Zomato is in online business like many others. Mr Yusuf may like to slightly change his logo which may attract adverse reaction. more  
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