Govt turning blind eye to surrogate advertising

See how these advertisers are advertising their brand indirectly and despite regulations saying they cant do this channels are not checking the laws in favour of revenues and Government has turned a blind eye on this and not holding them accountable.

Can LocalCircles Manager please amplify these violations. more

Misleading Advertisements - Action Needed from Govt

Many of you are aware that LocalCircles took upon the fight against misleading advertisement in 2015 and several of you have reported misleading, inappropriate, surrogate ads over these years. Two years ago, the Government brought out a draft advertising code but is yet to issue the final code. Meanwhile many of you have continued to raise the issue of misleading ads on tv, print, digital and other forms of media. And special thanks to all those who participated in the survey on the subject sharing pandemic experiences: Misleading Advertisements - Consumer Pulse during pandemicMany people during the pandemic fell for misleading ads for ayurvedic products, nutraceuticals, etc under the garb of immunity boost claimed by advertisers. Do share the link above with friends, family on whatsapp, social media so they steer clear of such ads. Meanwhile we will escalate the urgent need to issue the final advertising code and start enforcing it.

Helpful Transforming India Nov 09

Viewed by 2720

View all 6 comments Below 6 comments

Sudarshan Venkataramanan

People are innovative. They get around bans through surrogate advertising. It is an open secret. The issue is with the illogical bans itself. Why does the government have to decide what the public should see? By putting disclaimers in movie scenes etc they bring in greater attention to the so-called banned product. A complete new look at this manner of advertising bans is needed. Social evils can be addressed only by imparting education. This will not happen in cinema halls and while watching TV where people do not necessarily patronise for moral lessons. more

Nov 18

G V Nargundkar

A lot of surrogate ads promoting online gambling are shown during Cricket matches. If we all raise our voice unitedly the Govt and celebrities will be forced to listen. Social media's power can be harnessed for this purpose. more

Nov 11

Narayan Gogate (Dr.)

what about surrogate ADVT It is surrogate but when TV SERIAL SHOWS CIRCUMSTANCES alcohole smoke that causes major problem more

Nov 09

Rohini Bhat

I do not like these adds nor the products or should I say I hate too. Still this is not governments job to ban them. So, my brother was an alcoholic so should I push for alcohol ban? No because it has been proven that it breeds black market and corruption. Please understand that one evil produces another. Start pushing for education in school and shock therapy like showing the cancer faces etc. and NOT government involvement. Anything government does uses our hard earn tax money. more

Nov 09

Ramesh Bhagwat

May be a sepatrate tax for advertising products harmful to health will deter these Celebs and the sponsoring companies from promoting such products. more

Nov 09

View 6 more comment(s)