Improving integrity of Online Reviews: Inputs on Solutions
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Dept. of Consumer Affairs
Improving integrity of online reviews - Issues
1.Many online product reviews are biased and too positive
2.Many online reviews on ecommerce sites are made up by the sellers themselves
3.Some websites give incentives to customers to get positive reviews
4.Some PR companies are known to provide fake positive reviews
5.Many ecommerce websites apparently don’t allow negative comments to show in the reviews
6.Most online platforms do not have any way to authenticate the identity of the reviewer
7.Companies have teams to vet through any online review that comes on their website or social media pages and don’t let negative ones go through
8.Sometimes websites say that your review has been accepted but it never shows up on the site if it is negative in nature.
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