Major squeeze in middle class
Our consumption of even essential FMCG goods has slowed down.
Two key essentials of every kitchen - wheat and oil, hugely impacted by inflation.
Households splurged post covid due to pentup demand, not with income but by borrowing, especially through personal loans and credit cards.
With no savings, high borrowings and increased cost of living- majority of households are severely suffering.
I missed this LC survey exactly right….
https://www.localcircles.com/a/press/page/household-earnings-survey more