Misleading advertisements
Advertising is a boon to the economy. Information embedded in advertising allows consumers to make better choices in the marketplace, benefiting ultimate purchasers and stimulating competition among producers. Consistent with these insights, studies show that countries with higher rates of advertising enjoy stronger economic growth.In short, advertising in general promotes a strong market economy.
However,false or deceptive advertising, however, undermines the market economy. It distorts competition among firms (harming companies that provide accurate information) and leads consumers who rely on falsehoods to make incorrect purchasing decisions.
In its endeavor to address the problem of misleading advertisements, the Department of Consumer Affairs has launched a portal GAMA for registering online complaints for Grievances Against Misleading Advertisements (GAMA).Anyone can lodge a complaINT ONLINE WITH PHOTOS OR AUDIO OR VIDEO WHERE THE AD. has been broadcast.
ASCI is a self regulating body of industries only and follow their own code.Many cases they are not able to enforce and repeated offences happen.
I feel, in the present situation where ADs are targeting vulnerable groups like children old aged and women Government should come up with its own advertising code as in other countries.
Let us have some public opinion on this important issue more
However,false or deceptive advertising, however, undermines the market economy. It distorts competition among firms (harming companies that provide accurate information) and leads consumers who rely on falsehoods to make incorrect purchasing decisions.
In its endeavor to address the problem of misleading advertisements, the Department of Consumer Affairs has launched a portal GAMA for registering online complaints for Grievances Against Misleading Advertisements (GAMA).Anyone can lodge a complaINT ONLINE WITH PHOTOS OR AUDIO OR VIDEO WHERE THE AD. has been broadcast.
ASCI is a self regulating body of industries only and follow their own code.Many cases they are not able to enforce and repeated offences happen.
I feel, in the present situation where ADs are targeting vulnerable groups like children old aged and women Government should come up with its own advertising code as in other countries.
Let us have some public opinion on this important issue more
Viewed by 2446
View all 14 comments Below 14 comments
I fully agree with view that several companies release Ads which are ABSOLUTELY MISLEADING & DECEPTIVE. It includes even India’s ONE TOP RANKING BAJAJ Group companies viz. Bajaj Auto, Bajaj Finance & Bajaj FINSERV, who on 31/10/2019 sent me eMail Ad which very clearly indicated - “ For Public FDRs General Rate of Interest upto 8.70% and Additionally 0.35% for Senior Citizens”, which categorically meant 8.35+0.35 = 9.05% for Senior citizens. Accordingly I applied through their own Application form, BUT surprisingly next day some lady staff from their PUNE HO telephoned rebuking me for misunderstanding Ad. Hence, I emailed to Co.CHMAN Mr. Rahul Bajaj & Co.MD- CEO Mr. Sanjiv Bajaj for explanation to such misleading & deceptive Ad, to which 5ill today I.e. 17/11/2019 NO reply from either of them, except routine reply from deptt. Denying their such Ad. Therefore, I strongly recommend that Ministry of Consumer Affairs should start STRICT ACTION against them, for which if needed I will send Photoshop of their Ad and correspondence I had with them. more
Nov 17
Since our laws are framed in defective ways leaving several lacunae for the advertising agencies to overlook the provisions made therein and escape punitive action therefor, majority of the advertisements in our country are full of falsehood, exaggerated and misleading. Corruptions at all level and undue delay in awarding justice in our courts have further aggravated the situation. Since print and electronic media are the major sources for advertisements, particularly, for the medium and big business & corporate houses, instead of waiting for public complaints through GAMA or any other sources, the concerned government agencies should come forward at their own to initiate appropriate punitive action against those concerned found guilty of breaching the laid down code of conduct and misguiding the consumers through their misleading, exaggerated and full of falsehood advertisements. more
Nov 08
Though we come to know many items through advertisements, I rarely see anybody going by ads alone. Most of us do consider the opinion of neighbors / relatives / friends / colleagues. Personally I never take an ad on its face value. more
Nov 06
Boon or curse is not intrinsic - the use of a particular thing in a particular manner is a boon but in some other manner, it becomes a curse. It is with everything not only with advertisin more
Nov 06
