Misleading Food Ads and FSSAI inaction
So horlicks is a high sugar product and Amitabh Bachchan has associated with it under the guise of fighting undernutrition and obviously promoting horlicks. Why does FSSAI the food body not check misleading food ads. Once celebrity like Bachchan promote horlicks, many more children will drink it, Bachchan and Horlicks both will make money and public will be made fool of.
Below is the letter to Bachchan that one of the citizen organisations have sent. It is enlightening for those who dont know real horllicks.
We came to know about your association with recent campaign on undernutrition in India and truly appreciate your commitment for the cause.
However, we are shocked to see that you are joining hands with Horlicks and Network 18 to launch “Mission Poshan” to support India’s Rashtriya Poshan Abhiyaan.
We like to submit as under:-
Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar. This is harmful for children as it may contribute to childhood obesity and non communicable disease in later life. We hope you are aware that WHO recommends a reduced daily intake of free sugars throughout the life course to less than 10% of total energy intake. Furthermore, in the interest of good health WHO suggests intake of free sugars to below 5% of total energy intake.
In 2016, the World Health Assembly (WHA) adopted a Resolution 69.9 that recommends ending inappropriate promotion of foods for children from ages 6−36 months based on WHO and FAO dietary guidelines. Going by this recommendation promotion of Horlicks falls in category of “inappropriate” as they use false health claims in TV commercials. It is neither good food nor nutrition, it is just a high sugar product, what now a days is called empty calories.
We believe that this campaign is misleading and undermines optimal nutrition.Big food companies are known to adopt marketing tactics that build brands by entering through the back door. Horlicks, in this case is championing the cause of nutrition.
You may be aware that undernutrition mostly creeps into the resource poor households. We fear that this campaign will influence families and children from these families to buy Horlicks assuming it is a good nutritious product as you are behind it. Horlicks is expensive, may displace real family foods. Thus, your association with Horlicks is unlikely to achieve the objective of curbing undernutrition in India.
In the year 2014 you had renounced your association with Pepsi based on health implications on children. Association with ‘ Horlicks’ is equally harmful to children
We also believe such an association will negatively impact your image. of socially concerned artiste.therefore we request you to call off the association with Horlicks immediately in ; public interest’. more
Below is the letter to Bachchan that one of the citizen organisations have sent. It is enlightening for those who dont know real horllicks.
We came to know about your association with recent campaign on undernutrition in India and truly appreciate your commitment for the cause.
However, we are shocked to see that you are joining hands with Horlicks and Network 18 to launch “Mission Poshan” to support India’s Rashtriya Poshan Abhiyaan.
We like to submit as under:-
Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar. This is harmful for children as it may contribute to childhood obesity and non communicable disease in later life. We hope you are aware that WHO recommends a reduced daily intake of free sugars throughout the life course to less than 10% of total energy intake. Furthermore, in the interest of good health WHO suggests intake of free sugars to below 5% of total energy intake.
In 2016, the World Health Assembly (WHA) adopted a Resolution 69.9 that recommends ending inappropriate promotion of foods for children from ages 6−36 months based on WHO and FAO dietary guidelines. Going by this recommendation promotion of Horlicks falls in category of “inappropriate” as they use false health claims in TV commercials. It is neither good food nor nutrition, it is just a high sugar product, what now a days is called empty calories.
We believe that this campaign is misleading and undermines optimal nutrition.Big food companies are known to adopt marketing tactics that build brands by entering through the back door. Horlicks, in this case is championing the cause of nutrition.
You may be aware that undernutrition mostly creeps into the resource poor households. We fear that this campaign will influence families and children from these families to buy Horlicks assuming it is a good nutritious product as you are behind it. Horlicks is expensive, may displace real family foods. Thus, your association with Horlicks is unlikely to achieve the objective of curbing undernutrition in India.
In the year 2014 you had renounced your association with Pepsi based on health implications on children. Association with ‘ Horlicks’ is equally harmful to children
We also believe such an association will negatively impact your image. of socially concerned artiste.therefore we request you to call off the association with Horlicks immediately in ; public interest’. more
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Oct 31
Now no time to cook and serve as both family heads of nuclear families are working. Even the non working is busy with face book and smart phone. We want every thing in capsule because we do not have time .Easy money and fast food is order of the day. more
Jun 22
Mostly the reluctance of public is responsible in the law enforcementless country. How many people will stop encouraging the road side eateries, which will not follow any norm and spread diseases? more
Jun 09
