Online Sites Fooling Customers - Flipkart Notice
India's Enforcement Directorate (ED) has issued a show-cause notice to Flipkart, probing the e-tailing giant over its recent billion day sale.
According to media reports, the ED is likely to impose a penalty of Rs 1,000 crore on the online shopping website.
Flipkart's mega sale, seen as an equivalent to the Black Friday sale in the USA promised huge discounts and exciting deals to eager buyers.
However, it also raised concerns among small and big traders that such campaigns would badly affect players in the traditional retail market.
The e-commerce major claimed to have got a javascript:;billion hits for its special sales offer.
"We got a billion hits on our site today (Monday) and achieved our 24-hour sales target of $100 million (Rs.615 crore) in gross merchandise volume (GMV) in just 10 hours," the Bangalore-based e-commerce major said in a statement last week.
The event had other critics as well, with several buyers feeling cheated on the discount prices and system outages.
India's largest e-retailer was prompt to apologise, promising a better experience the next time round.
"We have learnt some valuable lessons from this (failure) and have started working doubly hard to address the issues that cropped during the sale," the company's co-founders Sachin Bansal and Binny Bansal said. more