Prestige Misleading Consumers - Vegetarian water

See attached ad how prestige is misleading consumers by saying it provides vegetarian water.

Who books them when they mislead consumers like this.

Can some institutional mechanism be created such that when we raise such issues action is taken and companies are warned.

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there is a council know as advertising and broadcasting council of india -where it should be reported .lot of issues like this earlier have been acted upon by them and they have asked them to modify or remove the same
I liked the advertisement. Kindly appreciate the jovial idea of the content of the advertisement. I remember one of our friends had raised a case of murder against one of our friends ( complete chargesheet - read with relevant clauses of the Indian Penal Code) because he had killed two or three mosquitos, instead of showing compassion to hungry female kinds.
Now a days more ads are coming like this as organic egg, milk, honey, vegs etc. Particularly, educated and lethorgic, high earing people order online and get them online without knowing local market price.
Folks, the sign "?" plays a diabolically tricky role in advertising. This advertiser has at the top "questioned" the existence of the so-called "vegetarian" water and called it an advertising gimmick. Later in the ad, he's hid himself behind chemistry by calling a water which has micro-organisms viz. bacteria left in it as "non-vegetarian". This is how far they can go to brainwash you. We should make use of our own rationale and not be carried away by the wordings of such Ads.
This is how prestige is misleading consumers. Action should be initiated.
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