Responsiveness by Brands to Complaints
1. The use of IVRS on Toll free number should be Banned. The reason is when you call a Toll free number you get automatic voice response to choose your language, type of complaint etc. and after punching the specified numbers you are put on Hold and get a response that all Our Consumer Relations Executives are busy attending to other consumers and will attend to you shortly, your call is important to us, please stay on line, after that you are forced to listen to their marketing messages and the again the whole cycle starting from Our Consumer Relations ...........is repeated. After about 5 to 7 minutes the line gets disconnected.
The fact is Consumer Relations Executives are misusing the facility of IVRS (Interactive Voice Response System (IVRS) is a automated telephony system that allows a computer to interact with telephone callers through the use of voice and DTMF tones input via keypad).
The idea is to harass the Customer so that he may not lodge a complaint.
2. It should be made mandatory to provide email id for lodging of consumer complaint with a system of escalating complaints to next higher level if not attended to within say 3 days.
3. In addition the website address of the company may be printed on the pack to enable a consumer to get contact details of Top Management if the need arises.
The above problems will be solved only if the relevant Law and Rules governing Sale of Branded items are amended. more