RS.35 FROM FARMER TO RS. 100 TO CONSUMER :
It works out to 185 % on the product to which the Farmer gets R.s 35/ the margins between this and the Rs. 100 the Price you & I pay has a difference of Rs. 65 which is 185 % over the cost for the farmer .
This 185% or 65 rupees is divided between , the procurer , transporter [major expenses as Fuel cost in India is costlier than even U.S.A.], the wholesaler , and retailer / s .
Though this is a temporary phenomena till the Shravan season , the Aadi [Aadi in Tamilnadu, the Karkadaka [Monsoon in kerala ] gets over .
Summer is the best season for the Tomatoes where there is a bounteous harvest . There again the farmer is the one suffers. Price tumbles down . We saw many tomato farmers protesting and destroying their produce on the streets in the month of April May.
So we [ I don’t know who is to be the WE , THE CONSUMER OR THE TRADER OR THE ADMINISTRATORS OR EVEN THE ELITE CLASS WHICH GIVES PROMISES ],should have a brainstorming session on the following :
# Those who know best are the ones in the Agricultural Ministry with all their knowledge and experience. But Proactivity [ acting in advance of a future situation ] is required from the administrators , rather than just reacting after the calamity befalls.
* All data are available about the season , weather [may be with minor variations in reality ] . So the administration should plan for the extra bounty [which is not planned over production , but both Farmer and the Planners should be aware and make the uneducated farmer also aware ]
* Give facilities to the farmers at strategic centers for cold storage facilities at a cost on short term basis during bounteous seasons.
* Next is to train the farmers on how to preserve the unexpected , unmarketable stuff t to for the Rainy day. What ever they had preserved through the preservation technology could be released into the market and it will also have another year round clientele who don’t go to market frequently ,but store up. There are several such who are helping the Farmers.
* NO SOPS FOR ANYONE AS IT WILL ENCOURAGE LAZINESS, INCOMPETANCY AMONG THE TARGET AUDIENCE . AND CHANCES OF FUNNELING OF FUNDS TO UNDESERVING.
* TRAIN EVERY ONE TO PUT TO USE THE SURVIVAL INSTICT .
Does it sound highly Theoretical ? Give a sincere try to this also respected authorities , if you haven't earlier or achieved the desirable results on the price. --- Jai Hind more